Pinga App Launches in East London

London based Pinga, earmarked the ‘Uber for everyday tasks’ expanded to East London earlier this month. Pinga is an app allowing Londoners to get anything delivered from nearby shops, cafes and retail outlets in under 30 minutes.   

Unlike other new app delivery options, Pinga has no couriers. Instead, ‘regular’ people pick up tasks when and where they want. The app was successfully tested in Nottingham and attracted thousands of app downloads and successfully completed tasks. Pinga is now live in Hackney, with other London locations launching very soon.

So far Londoners have embraced the app, with requests for an emergency pair of jeans ahead of a business meeting, a niche Swiss cherry liqueur, and flammable desert paste, as well as lots of requests for cooking ingredients and chocolate treats. All quickly delivered by resourceful locals in less than 30 minutes.

The on-demand economy is moving at an astonishing pace. Uber is rumoured to be looking to acquire Deliveroo plus retail giants Sainsbury’s and Waitrose have recently launched their own local trials in London. But in theory, Pinga offers a faster and cheaper route for people to get speedy deliveries from their local branches of Tesco, Waitrose and Sainsbury’s, plus discount firms such as Aldi and Lidl.

Pinga was founded by Michael Goulden, an ex-KPMG strategy consultant, and Jack Rubin, a young entrepreneur. This exciting new start-up is built with the vision to offer ultimate convenience for people by utilising the power and efficiency of the crowd.

Goulden and Rubin commented on the London launch: “People in London, especially the East, are real trendsetters who are particularly interested in the advancement of the trust and sharing economy. There is also a really strong sense of community in London Fields and Victoria Park Village, the epicentre of the London launch. We are committed to being a community-powered business and we want to prioritise working with local shops and cafes who often can’t currently deliver, so we feel there is a real harmony between our brand and Londoners.”

One of Pinga’s investors Stephen Rodney also commented, “I think Pinga could capture the zeitgeist much in the same way as Uber did!  I’ve invested in Pinga as their vision is to build a business that looks to be able to quickly grow across London, the UK and beyond. ”

Pinga has also attracted £450k investment from leading London Angels, including Will Hobhouse ex-Chairman of Heals, Jack Wills and current chairman of Sunspel; Graham Hobson the co-founder of and Nigel Boardman, a partner at Slaughter & May.  They’ve also brought on experienced advisors such as marketing expert Stephen Jury, creative director Jeremy Carr and tech entrepreneur Tom Godber.

Further details can be found at with the app available for download on the Apple app store.

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